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Fan Li (范蠡)

Name for the Chinese god of business who is also a civilian Chinese wealth god. Legend has it that he was an important figure in the Spring and Autumn Period (ca. 770 BC to 403 BC), a distinguished politician, strategist and a money-making businessman, who was also very gifted and wise. He was honored as an excellent minister for governing the country and for helping King Goujian put together and train an army. He accumulated great wealth of which he distributed much to the people and thus became a Cai Shen. See also TRAVEL PICTURE (1) and (2), and PANORAMA PICTURE.